Updating Website, Current Content, SEO = Good Rankings

Wandering why your website has no visitors?

Business online is just like an offline business, would you let your business offline go two three or even four years before you spent any money on updating, if you did you would not be in business very long well the same hold true for your online business if you do not regularly update your business your website will become stale and the search engines will start indexing your website less and less and before long it might be months then you will start to see your rankings drop out of site. The next step is to shut down your website and say the internet did nothing for your business and you would think you were right. Guess again, the only time a website fails is because it is not maintained, not properly optimized, no incoming links and basically the website owner thought that if they put up a website the business would come. Personally I have seen so many websites that are put together completely wrong with no thought what so ever on building a business it is simply unbelievable, obviously certain businesses will do better with a website but all business need a website it only makes you look more professional. As the business owner though it is your responsibility to have a basic understanding of the internet yourself, you need to read and learn what it takes to build an online business.

http://www.bestusseo.com/

Why do you as a business owner have to have a basic understanding of the internet?

A business owner should understand that having a high ranked website is not all that is needed to build your business, one step to obtaining high rankings is that your website be properly optimized for high organic rankings. The second step is for you to build incoming links to your website, without incoming links you will usually only be able to get ranked for more localized web searches on the major search engines. An SEO can properly optimize your website for localized searches pretty easily but for global searches incoming links will play an important factor in obtaining high results on the serps for keywords that more business will go after. One example for a global search would be "Homes for sale" where a more localized search would be "Akron, Ohio Homes for sale", depending on the number of websites going after the second term rankings for this term could be more easily obtained. We can assist you in understanding what terms your website will be able to get ranked for, simply give us a call at 740-255-0852 today and we can provide you a simple review of your website for free.

Over the last few years I have also found a great way to build business is using some of the free advertising websites which include BuckeyeAds.com and Craiglist.org incorporating a basic web template into your free advertising will give you a professional image which will allow you to build not only your web business but your offline business. Below is an example a basic web template used for advertising a business on a free classified website:

http://akroncanton.craigslist.org/fgs/1838704024.html

Building an online business takes a lot of time and effort on the part of the business owner unless they can afford to hire someone to regularly work their website which for small business is many times not possible due to budget constraints, one suggestion I might put forward is business in local communities should interlink their businesses to build the Page Rank of all of the business, sometimes when you take the focus off you alone then the whole group will grow. Of course the problem lies with each business and as in the community I live in the local businesses that have business think that by linking to other businesses will only lose their business, to be quite honest this is only thinking small and not of the big pictures. Incoming links build Page Rank and Page Rank will improve your ranking on all of the major search engines.

http://www.buckeyeads.com/links

The next time someone in your community wants to exchange links or even better yet do a three way link you should take advantage of it, what better than free advertising that will build all of the businesses in your local area. When people stop thinking small they can grow large or simply grow their local business, let’s face it in this economy everyone has to work together to survive.
Over the last 30 years of being in business I have seen many changes come along and as a business owner it is my responsibility to adjust and change also, part of building a long term business is the ability to see change and change the way you do business with the flow of business. Today business must change or you will be going as in many locations today we see businesses that have been around for generations closing up shop and blaming it solely on the economy when it was not just the economy that puts you out of business but the inability to change the way you do business. Of course in some cases it is not keeping tabs on the bottom line or the ability to make cuts in the number of people you employ or buying item you feel you deserve but really cannot afford. My motto has always been, “Business before pleasure because without business there is no pleasure.” Of course my family would have loved to have more pleasure but I feel that because of this philosophy my kids are all now better adults and have a keen understanding of personal growth.
http://www.gudesigns.com/

Website Remodels - Completed a Couple

Pine Lakes Lodge - Website Re-make

View now: http://www.Pinelakeslodge.com

It has been a business spring completing two projects which were website remodels which entails giving the website a complete facelift , developing some new content, organic optimization and more. Let’s start with the first project which was PineLakesLodge.com, this website had not been touched since it was put up about 5 years ago and the property is a beautiful bed and breakfast resort located in Salesville, Ohio which is about 12 miles east of Cambridge, Ohio.

In development of the new site we wanted to give this website the look and feel of the property so first we chose the colors we wanted to use then we wanted to make sure that we use the latest in design techniques and had to create new content for several pages. At the end of the project we had developed a list of keywords that we wanted to go after and I began the task of the Organic SEO. The entire project took just under a month. Unfortunately since the website had not been touched in several years the site had become stale on the search engines and this created another problem.
Stale websites do not get indexed as frequently as regularly updated websites, let me correct myself on this they do get indexed but the results of that indexing do not show up on the results that we see when doing a search for quite awhile, this actually took almost another month and the new site was indexed almost every week. Now the results showed up on MSN and Yahoo within a couple weeks but unfortunately so few people use these search engines that hardly any extra business came from the rankings from these websites. Finally after a month from the completion of this project the results were posted on Google, for their main keywords they now rank at the top half of the second page and would have been on the first page except for the fact that when I first talked to Joe about a new site there was a mix of PR3 and PR4 websites on the first page, Joe’s business was a PR3 and I knew that I could optimize better than some of the ones already on the first page. Over the course of the two month from the start of the project to the first listings on Google they had updated PR ranking and now all of the websites on the first page were PR4 and PineLakesLodge.com is a PR3. PineLakesLodge.com is ranked at the top of PR3 websites but still not on the first page, now PineLakesLodge.com will have to see if they have enough incoming links to push them to a PR4 on Google’s next update.

OhioFencing.com - Website Re-make

View now: http://www.OhioFencing.com

Our next re-make was OhioFencing.com, we gave this website a complete overhaul adding new pictures, content and organic optimization. This project went fairly quick as the website is not that large so it took only a couple weeks to complete, the site has been up now for about a month and the result are outstanding. This website is only a PR2 ranked site but it was never a stale website and the content had been updated regularly they just do not have many incoming links but within a couple weeks the results were on Google and they were at the top of all related searches, just goes to show that content does indeed need to be updated on a regular basis though in all fairness the competition factor is much different also.

The new OhioFencing.com website has generated several small jobs and a few large jobs over the last month for the owner of this website.

Designed and Developed by GUDesigns.com

Just Finished - CMS Sytem / ManLifts.com

CMS Redesign / ManLifts.com

We just completed a new design and developed a content management system for ManLifts.com, now ManLifts.com is able to compete on a national and global level selling Lift equipment for commercial clients. The new website not only looks great but will rank at the top of the search engines enabling this client to sell their products globally.

View Manlifts.com

Watch this new site as it will be on top of the search engines in a short while, GUDesigns.com brings the ability to rank your company on top of the competition with over 40 years of business experience, something that most designers and developers do not have.