Wednesday, January 7, 2009

SEO most important part of Website Design

Now more than ever it is important to properly optimize your website, businesses need to have a visible website. Unfortunately the majority of people simply do not understand what and optimized site does for them in addition they do not understand the importance of Organic SEO.

Organic SEO and your existing website, how can it help? There are a couple important questions that need to be asked prior to being able to let you know what type of local rankings that can be expected.

Proper website design, website properly created with good content, little or know tables in the design will rank higher than a website with the later in it. A clean design is singularly the most important part of obtaining good ranking with your website, if you have this then come incoming links from a ranked web page.

New website will also take longer to obtain ranking that is why at Golden Advertising's GUDesigns.com we provide that important part so that a new design not only looks good but has the incoming links needed to obtain ranking via local searches, more global searches will require more incoming links from more website and to do this you must provide fresh content on a regular basis so that other site want to link to your website.

Let me ask you a simple question:

Why hire a website designer that simply designs a nice looking website with no optimization done, my biggest pet peive is a nice design that has "Home" as the title of the website?

The next question that I would have to ask you is do you want to spend more advertising dollars to bring people to your website or would you rather have a website that brings business to you?

As a business person for over 28 years I would rather have a website that brings business to me and my website does.

In business there are many important decisions that must be made when developing a website, what I find is most business people wait to the last minute to design a nice site usually after they have already spent thousands of dollars on paper and radio advertising. The last ditch effort is a webpage when a website should be your first move and not your last move, not only is it the last move but after spending thousands on other forms of advertising which include the following:

Billboard advertising which can cost from $300. to $1,000. dollars a month and provide you limited visibility for only a certain market.

Radio and Television advertising which can easily go into the thousands and provide an internet business virtually no visibility all you can hope for is a little name recognition.

Newspaper advertising again which can easily go into the thousands and only provide local visibility as most papers online websites have limited visibility.

National publications are great but who can afford 10k and up for a one shot deal, believe me with an internet business you will need more than a one shot deal here.

With the above advertising outlets in mind why would you want skimp on something that can be so important as a website. If you are a commerce site forget the full flash entry as the only way people are going to get to your door is through your advertising efforts either through pay per click which would be the best way but also very costly but if you have a monthly advertising budget this is the best way to go.

My brick and mortar business website: BakersMotel.com ranks for so many keywords that I rarely have to advertise, let me change that phrase? I never have to advertise this business in any form of publication and practically all of my outside business comes from my online efforts.

Personally I remember when I had 4 highway signs each running several hundred dollars a month and also paid AAA for referrals, not no more! Today most independents have become chain to gain that national advertising, spending tens of thousands every years. If they put that same effort into a properly optimizing a website just think of the profits.

The same idea applies to any business, profitability is at your fingertips but most people choose not to see it or if they do they hire the first design firm that provides a nice website, but what is a nice website that is not optimized properly, let me tell you? It is just a nice website that no one will ever see and like your regular business that you are trying to build you now have another business to spend thousands of dollars to bring people to. Great Job! in todays market place you to will probably be joining the masses, the only plus of a nice website is that you have tons of space to put information about your company though again if you have someone doing your web that does not understand the importance of properly optimizing the site all of that great information will never get seen.

Stop by and visit me online for free advertising: http://www.BuckeyeAds.com/classified/

Or have us design you a great website:

http://www.GUDesigns.com





Friday, January 2, 2009

Growing our business will grow your business


Over the last month we completed an update for a company in Zanesville, all search engine indexing has been updated and the company site is now ranked for the keywords that the company wanted.

We have kept our high rankings now for over 4 years, now we are creating high rankings for other companies and providing a unique advertising experience for our customers. In 2008 we have seen much growth in website design and development in addition to our online advertising through BuckeyeAds.com and other advertising outlets we offer. Golden Advertising saw over 7 million visitors last year and look for much growth in 2009.

For 2009 Golden Advertising has alloted an increase in advertising for phone books in Muskingum, Guernsey and Summit counties in addition we have completed an update of our Akron Office in the second half of 2008.

In November of 2008 we updated our classified system where we now provide search engine friendly urls, our advertising system provides free advertising for all users and businesses. By incorporating optimization techniques in our advertising system will provide your business an excellent alternative to you paid advertising.


http://www.buckeyeads.com/classified


In order to see what we can do for you take a look at what we did for Genesisecrc.com, in the GOOGLE toolbar simply type in Central Ohio Extended Care. Genesis now ranks in the top 5 where prior to optimization was no where in the first 50 plus pages.

Genesis has a PR1 ranking.

What does a PR1 ranking mean? This means that there is a good chance we can get your site ranked for the keywords you want in a cost effective way.

Call us today for a free site analysis where can let you know what we might be able to do for you in the way of organic SEO.

Phone: 740-255-0852 or in Akron area 330-871-7199

One other thing that might be noted in the new design for Genesis Extended Care is that we used the latest design techniques which include a table less design which search engines rank much higher than standard table designs. We can update 5 to 7 page sites now for about $200. per page and include basic organic optimization, new designs would be cost a little more.







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