Thursday, December 18, 2008

How to advertise online and make money - Advertising Online

How to advertise online and make money - Advertising Online

Understanding the proper use of free business advertising sites is important in order to maximize your efforts online. Most people still think of free advertising online like they would of the local newspaper classifieds, when they place an ad they usually only put 15 or 20 words usually not explaining their point or their product so that someone would even have an interest.

There are a few important facts to understand when placing an online advertisement either in our free business advertising section or another companies free advertising section.

Our free advertising: http://www.BuckeyeAds.com/

1. Your ad title is extremely important so make sure that you use relevant keywords to what you are doing along with your main location served at the end of your title. An example would be:

Home Remodeling - Central Ohio - Columbus, Ohio

Remembering that a title in your ad is extremely important, by following this simple rule will increase your ad visibility dramatically.
2. Now for your ad, follow up on the first line so that it matches your title showing as the main part of your content then skip a couple of lines to go into detail about your company. Skip a couple more lines then add> in your ad followed with detailed points of interest.
3. Skip a couple more lines and continue.
4. At the end of your ad follow up with the locations that you serve.
5. Make sure that you ad pictures as they are usually free, additionally these pictures will draw interest to your ad or ads.

Remember with online advertising you can usually place more than one ad , additionally with online advertising you have the ability to edit your ad or ads whenever you want. Make sure that you always place your website URL in your ad and do not forget when placing the URL that you use this format:

http://www.BuckeyeAds.com/

You need the http:// added as most ad systems will convert this to an actual link automatically.

Another important fact to use prior to placing an ad in an ad system is how you found the website that you are advertising in.

Did you find this website by clicking on the paid advertising links on the right or top of the search engine?

If you found it this way the site is probably not optimized for high organic rankings or the site is brand new.

Did you find the site through organic rankings?

This is who you want to advertise with as there site has been optimized for ranking and will in the end bring more visitors to your ad. Companies that have to pay for advertising may not be able to afford to pay next week so then where is your ad, exactly right it is not visible any more.

Our website ranks high for many relevant keywords which include free business advertising, ohio advertising, ohio business advertising and many more. BuckeyeAds.com has been optimized for high rankings, additionally your ads will rank high as we have optimized our script to give the title of your ad importance.

Giving your ad more visibility:

Let's say you place several ads in our system incorporating many different keywords into your title section of the different ads you can increase the visibility of these ads dramatically by linking to the "ads from this seller page"
to view this page simply click on one of your ads then look at the bottom of the page and you will see a link that say's "Ads from this seller" click on this link and copy the URL in the menu bar.

Link to this page from the main page of your website and your ads will become a very important selling point for your business enabling you quickly and easily to post specials for your business that will be picked up by the search engines with in a day or two. This simple rule could dramatically increase visitors to your brick and mortar business also.

Finally in this economy you have to use what is available to you to make new money for your business, I can provide this free advice but this advice means nothing if you do not use it. The old saying holds true here, "You can take a horse to water but you cannot make him drink."

Follow my simply advice above and build your business or do not follow my advice and waste your time advertising or continue to advertise the old way in newspapers that offer limited exposure in a local market.




Wednesday, December 17, 2008

New Website Re-design - Basic SEO

It has been a busy fall so have not had much time to write, but now winter is here and I can concentrate on my internet work. I have completed a redesign for a local extended care facility whose concern was that they were unable to be found via searches on the major search engines. I started this project a couple months back though the client was unable to obtain the site information as the last person to design the site put all hosting information under his business name as apposed to the facilities name. Problem being that this company went out of business leaving the center with out access to their website.

I have found that this problem is not so uncommon as the last several sites I have done had the same problem. Finally they were able to track down this guy, by then though it was into my other businesses busy time so had to put off project until hunting season was over. Completed this project last week with final adjustments at the first of this week though the site is now live.

Site Name: http://www.Genesisecrc.com
Genesis Extended Care and Rehabilitation Center

The initial project was simply updating the top banner and content, also had to change out the pictures, upon starting the project the customer informed me that she wanted this site to be easy for her to edit. With the old design done in a table format updates would not have easily been made and would have required some knowledge of website design.

My other problem was their budget was not flexible as in this economy money is tight so I did the conversion to a table less format at the initial cost as I needed to improve my skills anyway and this way I also provide this local business with a site that would easily be modified by themselves with out jeopardizing the design.

Of course I also provided basic optimization in the content to ensure much higher rankings, A website without basic optimization in my book is a waste of company money. As a businessman myself I understand the importance of having a website that brings business with out the company shelling out more advertising dollars to bring business to there website after all the website is suppose to bring in business and not cost the business.

Our Design Company: http://www.GUDesigns.com

Another part of building a business that people just do not understand is that a website needs incoming links to actually achieve decent rankings, Our company not only does website design and development but also we have high ranked websites that can provide the needed incoming links.

Here we are about 10 days in an Yahoo and MSN have already indexed and ranked this new site for her main keywords “Ohio Extended Care”, we are still waiting on GOOGLE to index their website though over the next week we should see good rankings there also, over the next few months we will see deeper indexing of the new website where they will achieve rankings on all of the keywords that they wanted.